Naomi's Evaluation - Question Three

We have produced a low budget thriller film in our role as an Independent British Film production company and do not aim to compare our product to those of the high end in media distribution and institutions.

There are 3 main stages of distributing a product to the audience:

• Film production
• Film distribution 
• Film Exhibition 

FILM PRODUCTION.

We had a clear understanding of how our background and shots would look before we filmed. It was easier and quicker to use a well known area by at least one of us so that we could get to our locations effectively rather than filming in a unfamiliar setting. Our film production company logo was made up and produced on Photoshop, we used a simplistic name that was simply mine, Ella's and Folly's letter of our first name making our film production name FEN. We did this to make our film production name look as professional as possible and realistic.

FILM DISTRIBUTION.

Distribution is about reaching our target audience with the product for their viewing, it brings the film to life. It is the most important part of the process as it connects the product with an audience, this can be done in two ways:

1. Cinema 
2. Home viewing

If we were to go down cinema route we would not consider high end, popular cinema as we are low budget and independent so our film would not compete against the films shown. So as it would have to be somewhere cheap we would aim for independent cinemas like the 'Duke of Yorks' in Brighton, Gate in London or little theater cinema in York. These cinemas would be visited by our target audience so would fit with our film and marketing. However, home viewing produces more options at a cheaper cost that can reach our target audience more effectively as is is more direct with digital viewing and the target audience may feel more comfortable in their own homes. Having our film released downloadable on Itunes and viewable on Netflix, Youtube and Vimeo would reach our target audience directly and having advertisements and marketing online through social networking would further widen the films consumption. The only downside to this type of marketing would be piracy, we could lose a considerable amount of control over how our film is consumed but that is a risk we would take. The next step would be to release our film on DVD if there was a high consumption and strong positive feedback we could also make merchandise including T-shirts and hats.

 

 

 

FILM EXHIBITION.

For home viewing and allowing the audience to view the film on a variety of digital technologies I would chose Netflix as a main distribution. This is because it is becoming increasingly popular with our target audience and in more recent years majority of our audience tend to view programs and films via sites like netflix and iplayers rather than watching them first hand on tv. The other main reason is because netflix has an 'independent' category which our film would fit into as well as a 'thriller' category this further shows that Netflix would be the best option for our film.