1) The Conjuring (2013): http://www.artofthetitle.com/title/the-conjuring/
The first shot of the title denotes two old black and white photos of what seems like a family. The text on top reads "The Perron Family".
A sans serif font is used to make the reading of the text easier for the viewer and the colour of the text is black to contrast the white background. The text size varies in the shot where the less important word "the" is smaller than the rest of the text to give significance to the other 'more important' text.
In this shot, the black and white theme in the title sequence continues but a different editing effect is used. Here the credits are 'laid' onto the page by using a wipe/post-production effect to make it look as if a page of a book was turning. This is effective as it catches the audiences attention to the new text appearing on the frame.
In this shot, a piece of paper slides into frame in a turning motion from the left. The changing of movement in the title sequence engages the audience and makes the piece visually exciting. The ongoing use of photos, books and newspapers suggests that an event in the film may have been on the news and effecting the families in the photos. The photos are also old suggesting that the events took place in the past.
This shot uses a combination of a dissolve and focus pull to change from one credit, to the next. Both the dissolve and focus pull have a fast pace to add tension, and a sense of action.
In the title sequence, a non-diegetic soundtrack is used throughout to add atmosphere to the sequence. The soundtrack is orchestral with added foleys positioned in time with action in the title sequence. The soundtrack also has various crescendos and decrescendos to add suspense the piece.
In my opinion the title sequence is successful in engaging the audience before the film starts, and hints at potential outcomes in the story-line.
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