When original watching this title sequence the first thought to the audience will be that the text is rising but this is not the true effect of the writing use. While the text may scheme to be rising from the bottom and then being pulled away at the top, in fact the audience is sinking.
As stated before in the beginning of the sequence we don't really see
this form of us, the audience, sinking, as the letter fade in from the
bottom and at the top each float up. Even when graphical lines some with
images of dirt in we still don't see this image of us falling.
This is until we see the title. When the title appears this is when we
notice that we are skinning because of the dirt in the background gives a
more stable view and we know that the ground can not float up and from
the dark atmosphere we can only tell that we are traveling down through
the ground and being buried ourselves.
The writing then changes from is gold colour, that represents the
ground, to a blue colour. From this change and from the graphical lines
now becoming smaller and overlapping we can tell that these represent
water lines the go underground. In a way the title opening is an
establishing shot of just how far in the ground the character is
located. We then go back to this gold colour writing but this time get
image off bullets and money, this gold colour that we first represented
with the ground is not representing danger and greed. This creates
foreboding into the movie as now we know that someone is under ground
and that it could do about money and a dangerous deal.
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